Category: AmDash News

New in AmDash: Today Widget!

Today we’re releasing our most-requested feature to-date… the “Today Widget”!

You’re used to seeing this on the Dashboard:


If you log in now, you should see this instead:


Today’s sales will load when you first log in (takes a minute to fetch the data) and will refresh itself automatically every hour thereafter as long as your browser is open.  You can also manually trigger a refresh after 20 minutes if you don’t want to wait until the end of the hour.

The data we pull from Amazon’s API should be up-to-date to within 5 minutes.

6 units of what?

But “6 units sold” isn’t as informative as you might like… after all one of the frustrations with Amazon’s dashboard and mobile app is that it only shows you the total number of units.

So we also added a new button in the main Dashboard area, so you can toggle the “sales” column back between “yesterday’s sales” and “today’s sales” — just click the little pencil icon to switch back and forth.

(AmDash will remember which setting you left it on and will show you that next time you log in; because that’s just polite.)


Introducing the new Inventory Master View

Now live: an even better way to manage your supply chain

If you log into AmDash, you’ll now notice a new Inventory link in the top-left dropdown menu.

Here’s a sneak peek:

Screen Shot 2016-09-02 at 1.53.50 PM

What’s This For?

While the weekly Inventory Summary email is useful, we wanted to make it even easier to answer the question “what do I need to take care of?” when it comes to managing inventory.

So the new Inventory Master crunches the numbers for you and tells you exactly what actions you need to take within the next 30 days.

If you have a product which needs to be reordered soon (based on your sales velocity and the lead time you specified), we’ll show you those items in the left-hand card at the top of the page.

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The “send to Amazon” card shows you items which should be mailed to Amazon soon, if you have some on hand. (If you don’t have any on-hand, it will show up on the “reorder soon” card.)

Screen Shot 2016-09-02 at 1.54.02 PM

If you see “nothing to do” in both of these cards, you are all set for the next 30 days!

Inventory Value

We also show the total inventory value for each product (and the total, at the top right).

This helps you see where you might have cash tied up in slow-moving inventory which should be liquidated.

But more importantly, you can use this number at the end of each month to easily grab your total Cost of Goods Sold, to keep your accounting up to date. (Your CPA will thank you for this!)

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Quick Tips

1. Note that you can click on the + sign or the number of units in the “on hand” and “on order” columns to quickly update those numbers.

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2. Another way to get to the Inventory Master page from the Dashboard is to click on the blue “inventory” header area on the product rundown table (pictured below).

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What do you think?

We love feedback.

What do you like about the new Inventory Master page? What would make it even better?

New in AmDash: The Profitability Page

Announcing the new Profitability Page

profitability screen

What are your Margins?

Every time you see someone post their Amazon sales numbers somewhere, someone immediately asks “what are your margins?” That makes sense because your Gross Sales could be $2 million while you are barely breaking even or even losing money.

Healthy margins help you grow, faster. Until now it took a bunch of spreadsheet twiddling to get a firm handle on that… the new Profitability page aims to make this much easier.

First off, we take the last 30 days worth of sales and tell you immediately the average selling price (including any promos) for each product, along with the average profit per unit.

(If you have entered COGS data for each SKU, the profit column will be much more accurate… but even without that, this page will give you a good sense of the relative importance of each product to your bottom line.)

% Margin

Margin is one of the key factors in the health of a product. If you have slim margins (less than 20%, say) you have little room to offer occasional sales or promos, and you end up having to sell almost all of your inventory before you have enough cash to place the next order.

Portion of Total Profits

At a glance, you immediately see which products are driving your business and which should perhaps be dropped. (We order this page by portion of profits by default; you can change this to your generally preferred order with the link just above the table of your products.)

You probably have a general sense of this already based on the Morning emails you’ve been receiving… but in my case I know I was shocked to see that a couple of my products were actually producing less than 1% of my profits. Yikes!

Roll Ups

Besides giving you the numbers for each SKU, we of course total everything up at the top of the screen.

left-and-center profit widgets

The “this month so far” widget, on the left, is a fun place to check periodically, to watch it build over time.

The “last month” widget is great for sharing a screen-shot with your Mastermind group or whatever Facebook groups you use to discuss selling on Amazon. You can show off your profits (we also put gross sales on there; as sometimes those numbers are big and fun) without giving away anything about your actual products.

The yearly rollup, on the right, is great for tracking your progress on building the business of your dreams.

right profit widget

We put in a profit goal of $75,000 to start things off… but just click on that number to make it reflect where you actually want to go with this business… and we’ll graph your progress in getting there.

(Man, I can’t wait to fill up that graph!!!)

How do I access this?

Good point. You should see a new menu item in the drop-down menu in the top left.

Or, even easier, you can just click anywhere within the yellow “profitability” widget on the Dashboard (homage page).

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Final Thoughts

We hope you find this page useful, and welcome your feedback on ways to make it even better.

Sharing screen-shots of the Profit widgets will also expose AmDash to more people; and more subscribers will help us to develop features for you faster.

Remember also that we have a referral program… for every person you introduce to AmDash that ends up subscribing, you get $2 off per month for the life of their account! You could end up paying nothing while helping us grow — which again helps us make AmDash even better for you.

Announcing the new History page

Have you ever wanted to see more of your sales history for a particular product than you can see on your AmDash Dashboard?

Well now you can.

Introducing the History Page

Your history page, pictured below, will default to showing Estimated Profit by Week.

We give you the totals across all products, and then of course below it we break the numbers out by individual SKU.

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What is Displayed

By default, we show Estimated Profit, since profits are really the name of the game.

You can change this to # of Units or Gross Sales, if you prefer, using the dropdown menu at the top. (Changing that menu will control all charts on the page.)

Time Periods

When you visit the History page for the first time you will see your numbers totaled up by week.

Day-to-day fluctuations can make it hard to spot trends… but week over week you should be able to see clearly whether each product is growing over time.

When viewing by week, we show you the last half-year (26 weeks). If you change to viewing by month, we show the prior 12 months. When viewing by day, you will see the last 30 days.

Three Final Notes

  1. These graphs only show you previous periods; if you are viewing by Month on July 20th, for example, you won’t yet see a bar for July.
  2. Note that you can hover over any of the bars to see the numerical value for that period.
  3. The display order of your products is controlled from the Settings > Product Settings page. (Use the top-right menu to access that.)


One Request for You:

If you find that you need more historical data for some reason, for example if you need daily data for a previous month, let us know about your use case and we’ll see what we can do!

Is AmDash for Me?

We designed AmDash primarily for businesses like ours.

For background: we own our own private label brand, and currently sell primarily on Amazon. Right now we have 5 different products, 2 of which have color variations. We’re slowing working up to ~10-20 private label products.

Like you, we want to run this business with as little stress and busywork as possible… which is why we use FBA for almost all our sales and why we created AmDash.

How many products should I have to use AmDash?

If you don’t have a product on Amazon yet, it’s too early to sign up for AmDash. 🙂

If you have 1 to 50 products that you sell consistently on Amazon, AmDash is perfect for you.

If your personal warehouse looks like the picture below, you have probably outgrown AmDash.


I do Retail Arbitrage. Is AmDash for me?

If you only sell against other people’s SKUs (as in “retail arbitrage” or “online arbitrage”) and if your product selection changes constantly, then AmDash is probably not what you’re looking for. It would still be handy to monitor your daily sales; but you won’t get as much benefit to some of the deeper profitability and inventory tracking features.

What if I sell outside the US?

Currently we only pull data for the US ( marketplace. If you dabble in sales to other countries like or you can still use AmDash to keep tabs on your US sales, but we can’t yet show you anything about your foreign sales.

I do mostly or all FBM (fulfilled by me). Will AmDash work?

Yup. You’ll miss out on some of the value in our FBA-specific reports; but we absolutely support FBM sellers.

Do you integrate with…

Nope, not yet. 🙂

We’ve heard some requests to support Shopify, eBay, and Etsy selling as well. For the foreseeable future we are focused 100% on folks that sell (primarily) on Amazon. We believe this will allow us to make AmDash even more useful to private label Amazon sellers like you.

Other Questions?

Let us know! We’re happy to help, and we’ll post the answer here if it will be useful to others.

AmDash: A First Look

We are excited to introduce our initial release of AmDash, and share some of the thinking behind it.

If you like what you see, you can sign up now and you’ll lock in a huge discount for life.

Your Dashboard


AmDash is about putting the information you need at your fingertips, so you can spend less time staying on top of your Amazon sales, profitability, and inventory.

When we first started selling, we had tons of questions. Do any of these sound familiar?

  • How many units of each product did I sell yesterday?
  • Do I need to send more to Amazon soon?
  • What’s my average weekly sales?
  • How much profit do I make per unit, per product?
  • What’s this going to make me over the next year?
  • When will I need to reorder from my supplier so I don’t go out of stock?

We’re building AmDash around questions like this… so that you can master your business, with less stress.


Save Time

We have been running our own “private label” style business, selling primarily on, for about a year. Over that time we have wasted countless hours clicking around Seller Central and manually updating spreadsheets to stay on top of things… there are just so many basic things that take longer than they should, and we figured there had to be a better way.

So the first thing we did was create a dashboard that pulls all the info you want to see about your sales, profitability, and inventory into a single, easy-to-understand view. Need to view the listing or edit something? One click away.

But then we go one step further and push a summary of your most important numbers right to your email, every morning. Start your day knowing exactly how your sales (and profits) were yesterday.


Understand Your Profitability

Amazon tells you that you sold $2,123.45.

Great, I guess. How much of that is actual profit? Do you have products that are actually costing you money with each sale?

Over the first few months of running our private label business we created about half a dozen Google Sheets, so that we could copy and paste data from Amazon into something that would make sense of it for us. And while that works, who really wants to waste time on data entry???

Amazon will never tell you anything about your profitability, because they have no idea what you paid for the products you sell. (Cost of Goods Sold = COGS.)

We can do better.

First off, before you even tell us how much your products cost, we can dish up a rough estimate based on the “rule of thirds”. But when you take the time to actually input a COGS value for each product, we can give even better numbers to work with.

And we automatically take into account things like the cost of promos, sales, refunds, etc.



Stay On Top of Your Inventory

We basically started each day on the “Manage FBA Inventory” page in Seller Central. Going out of stock is stressful and costly… but you don’t necessarily want to send too much inventory in either…

Amazon lets you set up restock alerts, which is great… except that they don’t take into account inbound shipments in their alerts. So you could already have 200 units on the way (and they know this!) but they still tell you you’re going to go out of stock in 8 days. AmDash gives you a clearer view, and we push it out to you via email as well.

Additionally, Amazon has no idea how much inventory you have “on hand” (of course)… so they can’t help you figure out when you need to reorder from your manufacturer. AmDash does.



What’s Next?

We have a solid roadmap of what we’d like to add to AmDash over the next few months. Basically we are building exactly the tool that we want to use, to run exactly this type of business.

But you may have even better ideas, which is why we’d love it if you joined us for this journey. Early adopters will find that they have our undivided attention… just imagine: you could have us build you exactly the tool you’ve always wanted…

Sign up now to lock in savings for life and to be an “insider” with free premium support.