February 2016

Is AmDash for Me?

We designed AmDash primarily for businesses like ours.

For background: we own our own private label brand, and currently sell primarily on Amazon. Right now we have 5 different products, 2 of which have color variations. We’re slowing working up to ~10-20 private label products.

Like you, we want to run this business with as little stress and busywork as possible… which is why we use FBA for almost all our sales and why we created AmDash.

How many products should I have to use AmDash?

If you don’t have a product on Amazon yet, it’s too early to sign up for AmDash. 🙂

If you have 1 to 50 products that you sell consistently on Amazon, AmDash is perfect for you.

If your personal warehouse looks like the picture below, you have probably outgrown AmDash.


I do Retail Arbitrage. Is AmDash for me?

If you only sell against other people’s SKUs (as in “retail arbitrage” or “online arbitrage”) and if your product selection changes constantly, then AmDash is probably not what you’re looking for. It would still be handy to monitor your daily sales; but you won’t get as much benefit to some of the deeper profitability and inventory tracking features.

What if I sell outside the US?

Currently we only pull data for the US (Amazon.com) marketplace. If you dabble in sales to other countries like Amazon.ca or Amazon.de you can still use AmDash to keep tabs on your US sales, but we can’t yet show you anything about your foreign sales.

I do mostly or all FBM (fulfilled by me). Will AmDash work?

Yup. You’ll miss out on some of the value in our FBA-specific reports; but we absolutely support FBM sellers.

Do you integrate with…

Nope, not yet. 🙂

We’ve heard some requests to support Shopify, eBay, and Etsy selling as well. For the foreseeable future we are focused 100% on folks that sell (primarily) on Amazon. We believe this will allow us to make AmDash even more useful to private label Amazon sellers like you.

Other Questions?

Let us know! We’re happy to help, and we’ll post the answer here if it will be useful to others.

AmDash: A First Look

We are excited to introduce our initial release of AmDash, and share some of the thinking behind it.

If you like what you see, you can sign up now and you’ll lock in a huge discount for life.

Your Dashboard


AmDash is about putting the information you need at your fingertips, so you can spend less time staying on top of your Amazon sales, profitability, and inventory.

When we first started selling, we had tons of questions. Do any of these sound familiar?

  • How many units of each product did I sell yesterday?
  • Do I need to send more to Amazon soon?
  • What’s my average weekly sales?
  • How much profit do I make per unit, per product?
  • What’s this going to make me over the next year?
  • When will I need to reorder from my supplier so I don’t go out of stock?

We’re building AmDash around questions like this… so that you can master your business, with less stress.


Save Time

We have been running our own “private label” style business, selling primarily on Amazon.com, for about a year. Over that time we have wasted countless hours clicking around Seller Central and manually updating spreadsheets to stay on top of things… there are just so many basic things that take longer than they should, and we figured there had to be a better way.

So the first thing we did was create a dashboard that pulls all the info you want to see about your sales, profitability, and inventory into a single, easy-to-understand view. Need to view the listing or edit something? One click away.

But then we go one step further and push a summary of your most important numbers right to your email, every morning. Start your day knowing exactly how your sales (and profits) were yesterday.


Understand Your Profitability

Amazon tells you that you sold $2,123.45.

Great, I guess. How much of that is actual profit? Do you have products that are actually costing you money with each sale?

Over the first few months of running our private label business we created about half a dozen Google Sheets, so that we could copy and paste data from Amazon into something that would make sense of it for us. And while that works, who really wants to waste time on data entry???

Amazon will never tell you anything about your profitability, because they have no idea what you paid for the products you sell. (Cost of Goods Sold = COGS.)

We can do better.

First off, before you even tell us how much your products cost, we can dish up a rough estimate based on the “rule of thirds”. But when you take the time to actually input a COGS value for each product, we can give even better numbers to work with.

And we automatically take into account things like the cost of promos, sales, refunds, etc.



Stay On Top of Your Inventory

We basically started each day on the “Manage FBA Inventory” page in Seller Central. Going out of stock is stressful and costly… but you don’t necessarily want to send too much inventory in either…

Amazon lets you set up restock alerts, which is great… except that they don’t take into account inbound shipments in their alerts. So you could already have 200 units on the way (and they know this!) but they still tell you you’re going to go out of stock in 8 days. AmDash gives you a clearer view, and we push it out to you via email as well.

Additionally, Amazon has no idea how much inventory you have “on hand” (of course)… so they can’t help you figure out when you need to reorder from your manufacturer. AmDash does.



What’s Next?

We have a solid roadmap of what we’d like to add to AmDash over the next few months. Basically we are building exactly the tool that we want to use, to run exactly this type of business.

But you may have even better ideas, which is why we’d love it if you joined us for this journey. Early adopters will find that they have our undivided attention… just imagine: you could have us build you exactly the tool you’ve always wanted…

Sign up now to lock in savings for life and to be an “insider” with free premium support.